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Overview

Strong reseller partnerships drive sustained growth. Offergrid gives you tools to identify, nurture, and manage relationships with your distribution partners.

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Types of Reseller Partnerships

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Public Distribution

Who: All verified resellers on Offergrid Best for:
  • Maximizing order volume
  • Brand awareness
  • Standard commodity services
  • Expanding market reach
Management: Minimal required. Monitor order quality and address issues as they arise.

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Preferred Partners

Who: Resellers who meet your quality and performance standards Best for:
  • Mid-tier services requiring some expertise
  • Partners who consistently deliver
  • Building recurring business
  • Balancing reach and quality
Management: Regular performance reviews, periodic communication, special pricing or incentives.

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Strategic Partners

Who: Top-performing resellers with exclusive access Best for:
  • Premium or complex services
  • High-value contracts
  • Regional exclusives
  • Long-term commitments
Management: Dedicated account managers, custom pricing, co-marketing, quarterly business reviews.

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Building Your Partner Network

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Step 1: Start Broad

Launch with public offers to:
  • Discover which resellers are interested
  • Test market demand
  • Identify high performers
Monitor early orders to see who’s sending quality business.

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Step 2: Identify Top Performers

Track metrics like:
  • Order volume: Total orders per month
  • Order quality: Acceptance rate, completion rate
  • Customer satisfaction: Feedback from end customers
  • Response time: How quickly they respond to issues

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Step 3: Create Preferred Tier

Move top performers to a preferred partner list: 
POST /provider/partners/preferred
{
  "resellerTeamId": "team-abc-123",
  "tier": "preferred",
  "notes": "High-volume partner with 95% completion rate"
}
Give preferred partners:
  • Access to exclusive offers
  • Better pricing
  • Priority support
  • Early access to new services

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Step 4: Develop Strategic Partnerships

For your very best partners:
  • Create custom offers with negotiated pricing
  • Use visibility: "selected" for exclusive access
  • Provide dedicated support contacts
  • Collaborate on marketing

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Partner Communication

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Regular Check-Ins

Monthly (preferred partners):
  • Review order metrics
  • Discuss upcoming services
  • Address any issues
  • Share market insights
Quarterly (strategic partners):
  • Formal business reviews
  • Performance scorecards
  • Planning for next quarter
  • Contract renewals or adjustments

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Proactive Updates

Notify partners when:
  • New services launch
  • Pricing changes
  • Service area expansions
  • Promotional offers available
  • Platform updates or downtime

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Feedback Loops

Ask for input on:
  • What services they need
  • Which ZIP codes have high demand
  • Competitive offerings
  • Process improvements

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Performance Tracking

Monitor these partner metrics:

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Order Metrics

  • Total orders: Volume over time
  • Acceptance rate: % of their orders you accept
  • Completion rate: % successfully fulfilled
  • Average order value: Revenue per order

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Quality Metrics

  • Customer satisfaction: End-customer feedback
  • Cancellation rate: Orders cancelled before completion
  • Address accuracy: Quality of customer information
  • Response time: Speed of partner communication

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Growth Metrics

  • Month-over-month growth: Order volume trends
  • New vs. repeat: Customer acquisition patterns
  • Service mix: Which services they prefer

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Partner Tiers & Incentives

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Tier Structure Example

Bronze (All resellers):
  • Standard pricing
  • Public offers
  • Standard support
Silver (Preferred partners):
  • 5% better pricing
  • Early access to new services
  • Priority support queue
  • Monthly check-ins
Gold (Strategic partners):
  • 10% better pricing
  • Exclusive offers
  • Dedicated account manager
  • Quarterly business reviews
  • Co-marketing opportunities

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Promotion Criteria

Define clear requirements for tier advancement: 
Bronze → Silver:
- 10+ orders per month
- 90%+ acceptance rate
- 4.5+ star customer rating
- 3 months tenure

Silver → Gold:
- 50+ orders per month
- 95%+ acceptance rate
- 4.8+ star customer rating
- 12 months tenure
- Minimum revenue threshold

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Managing Problem Partners

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Address Issues Early

If a partner has:
  • High cancellation rates
  • Poor address quality
  • Customer complaints
  • Slow response times
Action: Reach out proactively to discuss and resolve.

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Progressive Response

  1. First issue: Friendly email or call to understand what happened
  2. Repeat issues: Formal conversation about expectations
  3. Ongoing problems: Remove from preferred list
  4. Serious violations: Block access to specific or all offers

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Documentation

Keep notes on partner interactions: 
{
  "resellerTeamId": "team-xyz-789",
  "tier": "silver",
  "notes": [
    {
      "date": "2025-01-15",
      "type": "performance_review",
      "summary": "Discussed high cancellation rate (18%). Partner implementing new address validation process."
    }
  ]
}

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Exclusive Partnerships

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Regional Exclusives

Grant one partner exclusive rights in a region:
  1. Create region-specific offer
  2. Set visibility: "selected"
  3. Add only that partner
  4. Define performance requirements
  5. Set review period (quarterly or annually)
Example agreement terms:
  • Minimum monthly volume (20 orders)
  • Performance standards (95% completion rate)
  • Contract term (12 months)
  • Renewal criteria

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Service Exclusives

Give a partner exclusive rights to a specific service type: 
{
  "name": "Premium Business Internet",
  "visibility": "selected",
  "allowedResellers": ["partner-abc-123"],
  "metadata": {
    "exclusiveUntil": "2025-12-31",
    "minimumMonthlyOrders": 15
  }
}

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Best Practices

Let actual order performance guide tier assignments, not personal relationships.
Publish clear requirements so all partners know how to advance.
When promoting or demoting partners, explain why and what changed.
Ensure top performers get tangible benefits—better pricing, exclusive access, dedicated support.
Apply standards fairly across all partners. Don’t play favorites.
Audit partner performance quarterly. Market conditions and partner circumstances change.

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Next Steps

Preferred Resellers

Setting up preferred partner programs

Offer Visibility

Control who can see your offers

Order Fulfillment

Managing orders from partners

API Reference

View complete API documentation