Preferred Reseller Programs

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Overview

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Why Create a Preferred Program?

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Benefits for Providers

• Quality control: Work with partners who meet your standards
• Better margins: Reduce costs by working with efficient partners
• Predictable volume: Build recurring business with known partners
• Competitive advantage: Attract top resellers with exclusive offerings

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Benefits for Resellers

• Exclusive access: Services not available to general public
• Better pricing: Improved margins on premium offers
• Priority support: Faster response times, dedicated contacts
• Early access: New services before broad launch

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Setting Up Your Program

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Step 1: Define Criteria

• Minimum monthly order volume (e.g., 10+ orders/month)
• Acceptance rate threshold (e.g., 90%+)
• Completion rate (e.g., 95%+)
• Customer satisfaction score (e.g., 4.5+ stars)
• Tenure on platform (e.g., 3+ months)

• Industry expertise
• Geographic coverage
• Target customer segments
• Brand alignment
• Communication quality

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Step 2: Identify Candidates

-- Example query for identifying candidates
SELECT
  reseller_id,
  COUNT(*) as total_orders,
  AVG(acceptance_rate) as avg_acceptance,
  AVG(completion_rate) as avg_completion,
  AVG(customer_rating) as avg_rating
FROM orders
WHERE created_at >= DATE_SUB(NOW(), INTERVAL 90 DAY)
GROUP BY reseller_id
HAVING total_orders >= 10
  AND avg_acceptance >= 0.90
  AND avg_completion >= 0.95
  AND avg_rating >= 4.5
ORDER BY total_orders DESC;

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Step 3: Add to Preferred List

curl -X POST "https://api.offergrid.io/provider/partners/preferred" \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "resellerTeamId": "team-abc-123",
    "tier": "preferred",
    "effectiveDate": "2025-01-01",
    "notes": "High-volume partner with excellent completion rates"
  }'

1. Navigate to Partners → Preferred Resellers
2. Click Add Partner
3. Search for reseller by name or ID
4. Add notes about why they qualify
5. Click Add to List

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Step 4: Create Preferred Offers

{
  "name": "Premium Business Internet - Preferred Partner Pricing",
  "category": "internet",
  "status": "active",
  "visibility": "preferred",
  "monthlyPrice": 74.99,
  "internalName": "Bus-Internet-Preferred",
  "description": "Special pricing for preferred partners only"
}

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Program Tiers

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Single Tier: Preferred

• Easy to understand
• Simple to manage
• Clear entry criteria

• Standard: Public offers at regular pricing
• Preferred: Exclusive offers with 10% better pricing

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Multi-Tier: Bronze/Silver/Gold

• Motivates progression
• Rewards top performers more
• Flexibility in partnerships

Bronze (All resellers):
- Public offers
- Standard pricing
- Standard support

Silver (10+ orders/month, 90%+ completion):
- Silver-exclusive offers
- 5% better pricing
- Priority support

Gold (50+ orders/month, 95%+ completion):
- Gold-exclusive offers
- 10% better pricing
- Dedicated account manager
- Co-marketing opportunities

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Managing the Program

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Regular Reviews

• Check for partners who now qualify
• Identify partners falling below standards
• Review program effectiveness

• Audit all preferred partners
• Adjust criteria if needed
• Send performance reports to partners

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Adding Partners

Subject: Welcome to [Your Company] Preferred Partner Program

Congratulations! Based on your outstanding performance, you've been
selected for our Preferred Partner Program.

As a preferred partner, you now have access to:
- Exclusive service offers
- 10% better pricing on all services
- Priority support response
- Early access to new services

Your partnership metrics:
- Orders last quarter: 45
- Acceptance rate: 96%
- Completion rate: 98%
- Customer rating: 4.8/5

Thank you for your excellent work. We look forward to continued growth together!

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Removing Partners

1. Warning: Notify them they’re at risk
2. Grace period: Give 30-60 days to improve
3. Removal: Remove from list if no improvement
4. Communication: Explain why and how to regain status

# Remove from preferred list
curl -X DELETE "https://api.offergrid.io/provider/partners/preferred/team-abc-123" \
  -H "x-api-key: YOUR_API_KEY"

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Exclusive Offers for Preferred Partners

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Better Pricing

// Public offer
{
  "name": "Business Internet 1000 Mbps",
  "visibility": "public",
  "monthlyPrice": 99.99
}

// Preferred offer
{
  "name": "Business Internet 1000 Mbps - Preferred Pricing",
  "visibility": "preferred",
  "monthlyPrice": 89.99,
  "internalName": "Bus-1000-Preferred"
}

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Premium Services

{
  "name": "Enterprise Managed Security - White Label",
  "visibility": "preferred",
  "monthlyPrice": 299.99,
  "description": "Premium managed security with white-label options for your brand. Preferred partners only."
}

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Early Access

{
  "name": "New 5G Home Internet - Early Access",
  "visibility": "preferred",
  "monthlyPrice": 79.99,
  "metadata": {
    "earlyAccess": true,
    "publicLaunchDate": "2025-03-01"
  }
}

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Program Communication

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Partner Portal

• Current tier status
• Performance metrics
• Next tier requirements
• Exclusive offers available

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Regular Updates

• New exclusive offers
• Performance highlights
• Tips for improving metrics
• Industry insights

• Formal performance scorecards
• Future planning
• Feedback sessions

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Measuring Success

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Partner Metrics

• Enrollment: # of partners in preferred tier
• Retention: % of preferred partners retained quarter-over-quarter
• Graduation rate: # of partners moving to preferred per month

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Business Metrics

• Order volume: Total orders from preferred vs. public partners
• Quality: Acceptance and completion rates by tier
• Revenue: Revenue per partner by tier
• Efficiency: Fulfillment cost per order by tier

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ROI Analysis

• Reduced pricing (margin loss)
• Support resources
• Program management time

• Higher order volume
• Better completion rates
• Lower customer acquisition cost
• Predictable revenue

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Best Practices

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Next Steps