> ## Documentation Index
> Fetch the complete documentation index at: https://offergrid.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing Reseller Relationships

> Building and maintaining partnerships with resellers

## Overview

Strong reseller partnerships drive sustained growth. Offergrid gives you tools to identify, nurture, and manage relationships with your distribution partners.

## Types of Reseller Partnerships

### Public Distribution

**Who**: All verified resellers on Offergrid

**Best for**:

* Maximizing order volume
* Brand awareness
* Standard commodity services
* Expanding market reach

**Management**: Minimal required. Monitor order quality and address issues as they arise.

### Preferred Partners

**Who**: Resellers who meet your quality and performance standards

**Best for**:

* Mid-tier services requiring some expertise
* Partners who consistently deliver
* Building recurring business
* Balancing reach and quality

**Management**: Regular performance reviews, periodic communication, special pricing or incentives.

### Strategic Partners

**Who**: Top-performing resellers with exclusive access

**Best for**:

* Premium or complex services
* High-value contracts
* Regional exclusives
* Long-term commitments

**Management**: Dedicated account managers, custom pricing, co-marketing, quarterly business reviews.

## Building Your Partner Network

### Step 1: Start Broad

Launch with public offers to:

* Discover which resellers are interested
* Test market demand
* Identify high performers

Monitor early orders to see who's sending quality business.

### Step 2: Identify Top Performers

Track metrics like:

* **Order volume**: Total orders per month
* **Order quality**: Acceptance rate, completion rate
* **Customer satisfaction**: Feedback from end customers
* **Response time**: How quickly they respond to issues

### Step 3: Create Preferred Tier

Move top performers to a preferred partner list:

```bash theme={null}
POST /provider/partners/preferred
{
  "resellerTeamId": "team-abc-123",
  "tier": "preferred",
  "notes": "High-volume partner with 95% completion rate"
}
```

Give preferred partners:

* Access to exclusive offers
* Better pricing
* Priority support
* Early access to new services

### Step 4: Develop Strategic Partnerships

For your very best partners:

* Create custom offers with negotiated pricing
* Use `visibility: "selected"` for exclusive access
* Provide dedicated support contacts
* Collaborate on marketing

## Partner Communication

### Regular Check-Ins

**Monthly** (preferred partners):

* Review order metrics
* Discuss upcoming services
* Address any issues
* Share market insights

**Quarterly** (strategic partners):

* Formal business reviews
* Performance scorecards
* Planning for next quarter
* Contract renewals or adjustments

### Proactive Updates

Notify partners when:

* New services launch
* Pricing changes
* Service area expansions
* Promotional offers available
* Platform updates or downtime

### Feedback Loops

Ask for input on:

* What services they need
* Which ZIP codes have high demand
* Competitive offerings
* Process improvements

## Performance Tracking

Monitor these partner metrics:

### Order Metrics

* **Total orders**: Volume over time
* **Acceptance rate**: % of their orders you accept
* **Completion rate**: % successfully fulfilled
* **Average order value**: Revenue per order

### Quality Metrics

* **Customer satisfaction**: End-customer feedback
* **Cancellation rate**: Orders cancelled before completion
* **Address accuracy**: Quality of customer information
* **Response time**: Speed of partner communication

### Growth Metrics

* **Month-over-month growth**: Order volume trends
* **New vs. repeat**: Customer acquisition patterns
* **Service mix**: Which services they prefer

## Partner Tiers & Incentives

### Tier Structure Example

**Bronze** (All resellers):

* Standard pricing
* Public offers
* Standard support

**Silver** (Preferred partners):

* 5% better pricing
* Early access to new services
* Priority support queue
* Monthly check-ins

**Gold** (Strategic partners):

* 10% better pricing
* Exclusive offers
* Dedicated account manager
* Quarterly business reviews
* Co-marketing opportunities

### Promotion Criteria

Define clear requirements for tier advancement:

```
Bronze → Silver:
- 10+ orders per month
- 90%+ acceptance rate
- 4.5+ star customer rating
- 3 months tenure

Silver → Gold:
- 50+ orders per month
- 95%+ acceptance rate
- 4.8+ star customer rating
- 12 months tenure
- Minimum revenue threshold
```

## Managing Problem Partners

### Address Issues Early

If a partner has:

* High cancellation rates
* Poor address quality
* Customer complaints
* Slow response times

**Action**: Reach out proactively to discuss and resolve.

### Progressive Response

1. **First issue**: Friendly email or call to understand what happened
2. **Repeat issues**: Formal conversation about expectations
3. **Ongoing problems**: Remove from preferred list
4. **Serious violations**: Block access to specific or all offers

### Documentation

Keep notes on partner interactions:

```json theme={null}
{
  "resellerTeamId": "team-xyz-789",
  "tier": "silver",
  "notes": [
    {
      "date": "2025-01-15",
      "type": "performance_review",
      "summary": "Discussed high cancellation rate (18%). Partner implementing new address validation process."
    }
  ]
}
```

## Exclusive Partnerships

### Regional Exclusives

Grant one partner exclusive rights in a region:

1. Create region-specific offer
2. Set `visibility: "selected"`
3. Add only that partner
4. Define performance requirements
5. Set review period (quarterly or annually)

**Example agreement terms**:

* Minimum monthly volume (20 orders)
* Performance standards (95% completion rate)
* Contract term (12 months)
* Renewal criteria

### Service Exclusives

Give a partner exclusive rights to a specific service type:

```json theme={null}
{
  "name": "Premium Business Internet",
  "visibility": "selected",
  "allowedResellers": ["partner-abc-123"],
  "metadata": {
    "exclusiveUntil": "2025-12-31",
    "minimumMonthlyOrders": 15
  }
}
```

## Best Practices

<AccordionGroup>
  <Accordion title="Start with data, not assumptions">
    Let actual order performance guide tier assignments, not personal relationships.
  </Accordion>

  <Accordion title="Make tier criteria transparent">
    Publish clear requirements so all partners know how to advance.
  </Accordion>

  <Accordion title="Communicate changes">
    When promoting or demoting partners, explain why and what changed.
  </Accordion>

  <Accordion title="Reward performance">
    Ensure top performers get tangible benefits—better pricing, exclusive access, dedicated support.
  </Accordion>

  <Accordion title="Be consistent">
    Apply standards fairly across all partners. Don't play favorites.
  </Accordion>

  <Accordion title="Review regularly">
    Audit partner performance quarterly. Market conditions and partner circumstances change.
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Preferred Resellers" icon="star" href="/docs/providers/preferred-resellers">
    Setting up preferred partner programs
  </Card>

  <Card title="Offer Visibility" icon="eye" href="/docs/providers/offer-visibility">
    Control who can see your offers
  </Card>

  <Card title="Order Fulfillment" icon="check-circle" href="/docs/providers/receiving-orders">
    Managing orders from partners
  </Card>

  <Card title="API Reference" icon="code" href="/docs/api-reference/introduction">
    View complete API documentation
  </Card>
</CardGroup>