> ## Documentation Index
> Fetch the complete documentation index at: https://offergrid.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Preferred Reseller Programs
> Setting up and managing preferred partner lists
## Overview
Preferred reseller programs let you reward top-performing partners with exclusive benefits while maintaining quality control over who can access your services.
## Why Create a Preferred Program?
### Benefits for Providers
* **Quality control**: Work with partners who meet your standards
* **Better margins**: Reduce costs by working with efficient partners
* **Predictable volume**: Build recurring business with known partners
* **Competitive advantage**: Attract top resellers with exclusive offerings
### Benefits for Resellers
* **Exclusive access**: Services not available to general public
* **Better pricing**: Improved margins on premium offers
* **Priority support**: Faster response times, dedicated contacts
* **Early access**: New services before broad launch
## Setting Up Your Program
### Step 1: Define Criteria
Decide what makes a reseller "preferred":
**Quantitative metrics**:
* Minimum monthly order volume (e.g., 10+ orders/month)
* Acceptance rate threshold (e.g., 90%+)
* Completion rate (e.g., 95%+)
* Customer satisfaction score (e.g., 4.5+ stars)
* Tenure on platform (e.g., 3+ months)
**Qualitative factors**:
* Industry expertise
* Geographic coverage
* Target customer segments
* Brand alignment
* Communication quality
Start with objective metrics first. Add subjective criteria only for strategic partnerships.
### Step 2: Identify Candidates
Review existing resellers against your criteria:
```sql theme={null}
-- Example query for identifying candidates
SELECT
reseller_id,
COUNT(*) as total_orders,
AVG(acceptance_rate) as avg_acceptance,
AVG(completion_rate) as avg_completion,
AVG(customer_rating) as avg_rating
FROM orders
WHERE created_at >= DATE_SUB(NOW(), INTERVAL 90 DAY)
GROUP BY reseller_id
HAVING total_orders >= 10
AND avg_acceptance >= 0.90
AND avg_completion >= 0.95
AND avg_rating >= 4.5
ORDER BY total_orders DESC;
```
### Step 3: Add to Preferred List
Via API:
```bash theme={null}
curl -X POST "https://api.offergrid.io/provider/partners/preferred" \
-H "x-api-key: YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"resellerTeamId": "team-abc-123",
"tier": "preferred",
"effectiveDate": "2025-01-01",
"notes": "High-volume partner with excellent completion rates"
}'
```
Via Dashboard:
1. Navigate to **Partners** → **Preferred Resellers**
2. Click **Add Partner**
3. Search for reseller by name or ID
4. Add notes about why they qualify
5. Click **Add to List**
### Step 4: Create Preferred Offers
Create offers visible only to preferred partners:
```json theme={null}
{
"name": "Premium Business Internet - Preferred Partner Pricing",
"category": "internet",
"status": "active",
"visibility": "preferred",
"monthlyPrice": 74.99,
"internalName": "Bus-Internet-Preferred",
"description": "Special pricing for preferred partners only"
}
```
## Program Tiers
Many providers use multi-tier programs:
### Single Tier: Preferred
**Simple approach**: You're either preferred or you're not.
**Benefits**:
* Easy to understand
* Simple to manage
* Clear entry criteria
**Example**:
* **Standard**: Public offers at regular pricing
* **Preferred**: Exclusive offers with 10% better pricing
### Multi-Tier: Bronze/Silver/Gold
**Graduated approach**: Multiple levels with increasing benefits.
**Benefits**:
* Motivates progression
* Rewards top performers more
* Flexibility in partnerships
**Example tiers**:
```
Bronze (All resellers):
- Public offers
- Standard pricing
- Standard support
Silver (10+ orders/month, 90%+ completion):
- Silver-exclusive offers
- 5% better pricing
- Priority support
Gold (50+ orders/month, 95%+ completion):
- Gold-exclusive offers
- 10% better pricing
- Dedicated account manager
- Co-marketing opportunities
```
## Managing the Program
### Regular Reviews
**Monthly**:
* Check for partners who now qualify
* Identify partners falling below standards
* Review program effectiveness
**Quarterly**:
* Audit all preferred partners
* Adjust criteria if needed
* Send performance reports to partners
### Adding Partners
Notify partners when adding them:
```
Subject: Welcome to [Your Company] Preferred Partner Program
Congratulations! Based on your outstanding performance, you've been
selected for our Preferred Partner Program.
As a preferred partner, you now have access to:
- Exclusive service offers
- 10% better pricing on all services
- Priority support response
- Early access to new services
Your partnership metrics:
- Orders last quarter: 45
- Acceptance rate: 96%
- Completion rate: 98%
- Customer rating: 4.8/5
Thank you for your excellent work. We look forward to continued growth together!
```
### Removing Partners
If a partner falls below standards:
1. **Warning**: Notify them they're at risk
2. **Grace period**: Give 30-60 days to improve
3. **Removal**: Remove from list if no improvement
4. **Communication**: Explain why and how to regain status
```bash theme={null}
# Remove from preferred list
curl -X DELETE "https://api.offergrid.io/provider/partners/preferred/team-abc-123" \
-H "x-api-key: YOUR_API_KEY"
```
## Exclusive Offers for Preferred Partners
### Better Pricing
Offer same service at different price points:
```json theme={null}
// Public offer
{
"name": "Business Internet 1000 Mbps",
"visibility": "public",
"monthlyPrice": 99.99
}
// Preferred offer
{
"name": "Business Internet 1000 Mbps - Preferred Pricing",
"visibility": "preferred",
"monthlyPrice": 89.99,
"internalName": "Bus-1000-Preferred"
}
```
### Premium Services
Services only available to preferred partners:
```json theme={null}
{
"name": "Enterprise Fiber - White Label",
"visibility": "preferred",
"monthlyPrice": 299.99,
"description": "Premium enterprise fiber with white-label options for your brand. Preferred partners only."
}
```
### Early Access
Launch new services to preferred partners first:
```json theme={null}
{
"name": "New 5G Home Internet - Early Access",
"visibility": "preferred",
"monthlyPrice": 79.99,
"metadata": {
"earlyAccess": true,
"publicLaunchDate": "2025-03-01"
}
}
```
## Program Communication
### Partner Portal
Provide a partner portal or dashboard showing:
* Current tier status
* Performance metrics
* Next tier requirements
* Exclusive offers available
### Regular Updates
**Monthly newsletter**:
* New exclusive offers
* Performance highlights
* Tips for improving metrics
* Industry insights
**Quarterly reviews**:
* Formal performance scorecards
* Future planning
* Feedback sessions
## Measuring Success
Track program impact:
### Partner Metrics
* **Enrollment**: # of partners in preferred tier
* **Retention**: % of preferred partners retained quarter-over-quarter
* **Graduation rate**: # of partners moving to preferred per month
### Business Metrics
* **Order volume**: Total orders from preferred vs. public partners
* **Quality**: Acceptance and completion rates by tier
* **Revenue**: Revenue per partner by tier
* **Efficiency**: Fulfillment cost per order by tier
### ROI Analysis
Compare costs vs. benefits:
**Costs**:
* Reduced pricing (margin loss)
* Support resources
* Program management time
**Benefits**:
* Higher order volume
* Better completion rates
* Lower customer acquisition cost
* Predictable revenue
## Best Practices
Use measurable metrics (order volume, completion rate) as primary qualifiers. Minimize subjective decisions.
Make it clear what partners need to do to qualify. Transparency motivates improvement.
Audit partner status quarterly. Remove partners who no longer meet standards.
Ensure preferred status actually helps partners succeed. Better pricing, exclusive access, or priority support.
When adding, removing, or changing tier criteria, communicate clearly and early.
Launch with a small group of top performers. Expand as you refine the program.
## Next Steps
Managing partner relationships
Control who sees your offers
Learn about creating offers
View complete API documentation